There is a place. A place that knows no sadness, where even feeling blue is a happy thing. A place inhabited by little blue beings three apples high.
It lies deep within an enchanted forest, hidden away beyond the medieval village. Most people believe this place is made up, only to be found in books or children’s imagination. Well, we beg to differ.
During September and October 2013, De Keur Group is participating in a Smurf Fruit Promotion run by one of our major clients, Shoprite Checkers.
From the yellow, sunny cartons with the goofy little blue beings that made you smile spontaneously, to our delicious apples in each bag and the eye catching displays in stores across the country, the experience was a HAPPY, feel good one! You could definitely sense the vibe in the pack-house changed when we started packing for the Smurfs Promotion – just maybe because all of us remembered the feeling of believing in the enchanted forest with the pure innocence of a child…
The thought of playing a small part in something that will definitely fuel the imagination of children all over our beautiful country, is a special feeling indeed!
Healthy fruit, healthy minds – it all comes together in this promotion.